WhatsApp Templates: The Approval Process Demystified

What is a template message?

WhatsApp template messages are pre-approved messages you can send to users outside the 24-hour customer service window.

Anatomy of an approvable template

• Crystal-clear category (marketing, utility, authentication).
• No promotional language inside utility templates.
• Variables that resolve to non-empty, meaningful values.
• Optional header image must be relevant to the message.

Inside Whatsgo, create templates with a live preview, and we'll handle submission and status sync with Meta.